Bacon Winter Collection 2021
From concept to market leveraging Digital Twins.
“TwinOne’s team has worked along with the creative director of the maison Bacon, Roberto Lonoce, acknowledging his style research, digitising his inspirations and the fabrics chosen to develop the collection. The team simultaneously coordinated the digital pattern designers in the making of the 3d/virtual puffers and the tech artists department in the creation of five virtual humans and development of simulations. The outcome of this collaboration is BACON’S VERSION, not only a cutting-edge virtual collection, but a real path of sustainability and production intelligence enabled by our research on real-time computer graphics technology.” (Mauro Mastronicola – TwinOne founder)
Commissioned by Bacon Clothing, a down jackets brand founded by Andrea Pilato Barrara, TwinOne has created Bacon’s Version, a project born in summer 2020 after a meeting with the maison’s entrepreneur and its designer Roberto Lonoce. Moved by the desire to accompany the brand on its path towards sustainable innovation, TwinOne triggered a virtuous process in which their ground-breaking technology, built with the power of Epic Games’ real-time 3D game tool Unreal Engine, became a medium to give life to the Bacon Winter Collection 2021, combining creativity, style, digitisation, economic and environmental sustainability.
Prototyping: a sustainable path
Starting from hand-drawn sketches and paper patterns, the Digital Fashion Design team at TwinOne took care of the entire digitisation process, recreating the puffer shapes and each surface and texture (designed by our shader artists, or scanned from the original item), and finally developed a collection of almost 60 virtual SKU’s, which complement a small number of physical prototypes with the aim to significantly expand Bacon’s proposition for its clients. This virtual prototyping phase allowed the brand to cut costs, avoid extended amounts of time in a new sustainable framework, reducing wastes, and skipping the unconditional use of fabric and hardware traditionally involved in this step of the process.
Visual content: create one, replicate many
Thanks to the most genuine 3D quality and definition of the virtual twins, and a real-time CG technology that facilitates “virtual shooting” and leverages the potential of Unreal Engine , TwinOne has been able to generate a global, end-to-end communication journey providing the brand infinite tools and contents: the creation of a printed catalog for the sales campaign; campaign visuals; stills and video contents for digital marketing; hundreds of angles to spread on social channels and finally a virtual fashion show, that has been presented in February 2021 on the occasion of the Milan Fashion Week, bringing the Bacon Clothing brand for the first time on the catwalk. It is essential to say that none of this would have been possible with an off-line CG pipeline, in the timeframe available or without significant and redundant investment by the client.
Goal: maximum intelligence of production
TwinOne’s method has guaranteed enormous cost/time savings in terms of production, assembling, stitching, dyeing, as well as relevant reduction of budgets allocated to shootings, post- production and all logistic services usually implied in each operation, allowing the brand to design more quickly and remotely during the pandemic lockdowns, and producing a myriad of contents for online & offline channels. This is Bacon’s Version, an innovative process that has led the maison to get minimum environmental impact with maximum intelligence of production.
TwinOne, is a tech company that brings to the fashion market a revolutionary solution in the field of image creation. Thanks to more than two years of R&D on real-time photorealistic 3D (technology coming from the gaming industry), TwinOne has become the first company in the world to have developed a technique that creates hyper-realistic digital twins of any kind of product and a revolutionary software system based on the core of Unreal Engine that generates virtual images with photographic quality, with which designers, creatives, photographers and filmmakers are able to interact and edit in real time at the speed of their creative flow.